Automatically apply a retention label to retain or delete content

One of the most powerful features of retention labels is the ability to apply them automatically to content that matches specified conditions. In this case, people in your organization don’t need to apply the retention labels. Microsoft 365 does the work for them.

Auto-applying retention labels are powerful because:

  • You don’t need to train your users on all of your classifications.
  • You don’t need to rely on users to classify all content correctly.
  • Users no longer need to know about data governance policies – they can focus on their work.

You can apply retention labels to content automatically when that content doesn’t already have a retention label applied and contains sensitive information, keywords or searchable properties, or a match for trainable classifiers. Now in preview, you can also automatically apply a retention label to cloud attachments that are stored in SharePoint or OneDrive.

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